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Marketing Manager · Johannesburg

Marketing that turns moments into momentum.

I’m Liselle, an MBA-qualified marketer bridging tech, creativity and performance for Pure Electric, DJI and Apple Integrated Retail.

Explore my journeyLet’s connect
LPLiselle Pillay, MBA
✦ Full-funnel thinkerCRM & E‑commerce

Brands & businesses I’ve worked with

  • Pure Electric
  • DJI
  • Apple Integrated Retail
  • Spotify
  • RTB House
  • Tarsus Distribution

About me

Hello, I’m Liselle.

Welcome to my world of creativity, strategy, and a whole lot of fun.

Armed with an MBA in Digital Marketing, I’m passionate about blending innovative thinking with data-driven execution to craft marketing that truly delivers.

Currently, I support the marketing efforts at Core Group across three dynamic business units: Pure Electric, DJI, and Apple Integrated Retail. From launching engaging digital campaigns to driving CRM, e-commerce, content, and retail strategies, I bring a full-funnel approach to building brand love and business impact.

With a background spanning both agency and corporate environments, I’ve developed a versatile marketing skill set: managing brands, executing cross-platform strategies, and keeping stakeholders aligned and inspired.

I thrive on turning ideas into outcomes and moments into momentum.

4+

Years in marketing

Agency, ad-tech & corporate

Postgraduate

MBA

Digital Marketing · Bangalore University

Today at Core Group

  • Pure Electric
  • DJI
  • Apple Integrated Retail

Three business units, one full-funnel approach.

Agency & corporate

Expertise

What I bring to the table.

A versatile skill set shaped across agency, ad-tech, distribution and corporate retail, taking work from the first brief to the final number.

  • Full-Funnel Strategy

    Connecting awareness, consideration and conversion into one coherent plan that builds brand love and drives revenue.

    • Brand
    • Growth
    • Go-to-market

  • CRM & Lifecycle

    Turning customer data into timely, relevant journeys that keep people coming back.

    • Segmentation
    • Retention
    • Email

  • E-commerce & Digital

    Launching cross-platform digital campaigns that move people from scroll to checkout.

    • Campaigns
    • Social
    • Online retail

  • Retail & Trade Marketing

    Bringing tech brands to life in-store and through channel partners, including vendor MDF programmes.

    • In-store
    • Channel
    • MDF

  • Planning, Budgeting & Forecasting

    Allocating spend with discipline, forecasting outcomes and keeping every rand accountable.

    • Budgets
    • Forecasts
    • ROI

  • Performance & Optimisation

    Grounded in programmatic and audio advertising, with a habit of reading the numbers and tuning for impact.

    • Programmatic
    • Audio
    • Analytics

  • Content & Brand

    Crafting content that’s on-brand, on-strategy and worth stopping for.

    • Storytelling
    • Creative
    • Launches

  • Client & Stakeholder Relations

    Keeping clients, partners and internal teams aligned, informed and genuinely inspired.

    • Account mgmt
    • Partners
    • Leadership

Career

The story so far.

From a science degree to audio advertising, programmatic ad-tech, channel marketing and now multi-brand retail, every chapter has added a new layer to a full-funnel playbook.
  1. Jun 2025 – PresentCurrent roleSandton

    Assistant Marketing Manager

    Core Group

    Supporting marketing across three business units: Pure Electric, DJI and Apple Integrated Retail. Launching digital campaigns and driving CRM, e-commerce, content and retail strategy with a full-funnel lens.

    • Pure Electric
    • DJI
    • Apple Integrated Retail
    • CRM
    • E-commerce
  2. Sep 2024 – Jun 202510 mosJohannesburg

    Product Marketing Coordinator, MDF Portfolio

    Tarsus Distribution

    Coordinated product marketing across the market development fund (MDF) portfolio, turning vendor investment into channel campaigns and measurable partner activity.

    • Product marketing
    • MDF
    • Channel
  3. Feb 2024 – Sep 20248 mosJohannesburg

    Account Manager

    RTB House

    Managed advertiser accounts at a global ad-tech company, partnering with clients on performance-driven programmatic campaigns and ongoing optimisation.

    • Ad-tech
    • Programmatic
    • Performance
  4. Sep 2022 – Jan 20241 yr 5 mosJohannesburg

    Spotify Account Manager

    Ad Dynamo

    Looked after Spotify advertising accounts, helping brands reach audiences through audio and digital campaigns, from brief through delivery.

    • Spotify
    • Audio advertising
    • Client service

Education & learning

Scientific rigour, sharpened by a business lens built for digital.

2019 – 2021

Master of Business Administration

Digital Marketing

Bangalore University

2015 – 2019

Biotechnology

Science foundation

Durban University of Technology

Certification

Essentials of Management and Leadership

Leadership development

Portfolio

Selected work, coming soon.

Case studies covering campaigns, CRM and retail are being curated. In the meantime, I’m happy to walk you through my work personally.
Visit the portfolio
Coming soon01

Digital · Social · Content

Campaign Launches

Cross-platform launches from first brief to final results.

Coming soon02

Lifecycle · Conversion

CRM & E‑commerce

Customer journeys and online retail work that moved the numbers.

Coming soon03

In-store · Partners · MDF

Retail & Channel

Bringing tech brands to life on shelves and with channel partners.

Let’s connect

Let’s create something people remember.

Into smart, creative marketing that makes an impact? I’d love to hear about your brand, your team or your next big launch.

liselle.pillay97@gmail.com
Connect on LinkedIn